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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Programmatic

Nexxen

Paid

Nexxen is a unified programmatic advertising platform formed from Tremor International's Tremor Video, Unruly, and Amobee assets, offering a connected DSP, SSP, and data layer under one roof. It is built around video and connected-TV inventory, giving buyers an end-to-end stack for planning, activating, and measuring campaigns across CTV, online video, and display. Nexxen's pitch is that owning both the buy side and sell side plus first-party data tools reduces the supply-chain hops between advertiser budgets and publisher inventory.

LaunchprogrammaticCTVDSPSSPvideo advertisingunified platform

What it does

Nexxen gives media buyers and publishers a single programmatic stack that spans demand and supply. On the buy side, its DSP activates campaigns across connected TV, online video, display, and audio with planning, audience, and measurement tools layered on top. On the sell side, its SSP and ad server help publishers package and yield-manage inventory, with a data platform connecting first-party signals to both ends. The platform leans heavily into CTV and video, where Nexxen markets automatic content recognition data and outcome measurement as differentiators. By owning both sides of the pipe, Nexxen aims to shorten the supply chain and give advertisers clearer line of sight from spend to delivered impressions and results.

Where it fits

It operates at the activation layer of the programmatic chain, connecting advertiser demand to publisher supply with an emphasis on video and CTV.

Core features

  • Unified DSP for CTV, online video, display, and audio buying
  • SSP and ad-serving tools for publisher supply and yield
  • First-party and ACR-based data for targeting and measurement
  • Outcome and attention measurement focused on video and CTV
  • Campaign planning and audience building across screens
  • Self-service and managed-service activation options

Best for

  • Advertisers prioritizing CTV and video inventory at scale
  • Buyers wanting a connected buy-side and sell-side stack

Beginner notes

  1. Strongest fit when CTV and video are core to the plan rather than pure display.
  2. Compare its end-to-end model against using The Trade Desk or DV360 on the buy side alone.
  3. Ask how ACR data coverage and outcome measurement are validated before committing budget.
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More tools: Programmatic

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The Trade Desk

The Trade Desk is an independent demand-side platform built for advertisers and agencies buying media across the open internet. Its Kokai experience supports audience planning, first-party data activation, real-time bidding, campaign optimization, measurement, and access to channels including connected television, video, audio, display, native, mobile, and digital out of home. It fits sophisticated media teams that want cross-channel control and transparent decisioning outside the largest consumer platform advertising systems.

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Google DV360

Display and Video 360 is Google's enterprise demand-side platform within Google Marketing Platform. It combines campaign planning, creative management, audience and inventory controls, automated bidding, frequency management, reporting, and deal workflows across display, video, connected television, audio, digital out of home, and other supported inventory, including Google properties. It is designed for agencies and larger advertisers that need governed multi-user media buying, especially when Campaign Manager 360, Google Analytics, and broader Google advertising data are already central to operations.

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Amazon DSP

Amazon DSP is Amazon Ads' demand-side platform for programmatically buying advertising on Amazon properties and eligible external inventory. It uses Amazon shopping, streaming, and media signals for audience planning and measurement, while supporting display, video, audio, connected television, and other formats through self-service or managed arrangements depending on access. It is most useful to brands and agencies that need commerce-oriented reach and outcome analysis, whether or not the advertised products are sold directly on Amazon.

Programmatic