Programmatic

Prebid Server

Free

Prebid Server is Prebid's open-source framework for running header bidding auctions in a server environment rather than entirely on a user's device. It supports web, mobile app, accelerated mobile pages, connected television, digital out of home, audio, native, and video use cases, with features such as caching, price floors, currency conversion, and analytics depending on the deployment. It fits publishers and platforms that need server-side scale or lower client workload and can operate or contract for reliable hosting, adapters, privacy controls, and monitoring.

Setupserver-side biddingopen sourceheader biddingpublisher infrastructure

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Concepts behind this tool

Header Bidding

Header bidding lets multiple demand sources compete before the ad server makes its final decision.

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Programmatic