Programmatic
TripleLift
TripleLift is an independent creative supply-side platform connecting advertisers with publisher inventory across the open web and streaming television. It combines programmatic marketplace access with native, online video, display, connected television, retail media, and high-impact creative formats such as pause and in-show advertising, helping standard brand assets fit less conventional placements. It suits publishers seeking differentiated monetization and buyers that want scalable creative treatments beyond ordinary banners and television spots without negotiating every placement directly.