归因与分析
Contentsquare Product Analytics
无代码事件自动捕获的产品分析工具，所有用户交互自动记录，无需预先定义事件
主要用途
Contentsquare Product Analytics, the platform formerly sold as Heap, automatically captures a broad range of user interactions across web and mobile without engineers having to tag each event in advance. Because everything is recorded, teams can define and analyze events retroactively, then build funnels, retention curves, user journeys, cohorts, and segments to understand how people actually move through a product. It complements Contentsquare's broader experience analytics, including session replay and zone-based behavior insights, so quantitative trends can be paired with visual context. The autocapture model is especially valuable when product changes ship quickly and analysts cannot predict which interactions they will need to study later, reducing the lag between shipping a feature and measuring its real usage.
所在链路
It sits at the analytics stage, turning automatically captured product interactions into funnels, retention, and segments that guide roadmap and growth decisions.
核心功能
- Autocapture of web and mobile interactions without manual tagging
- Retroactive event definition from already-collected data
- Funnels, retention, cohorts, and journey analysis
- Segmentation across user properties and behaviors
- Connection to Contentsquare session replay and experience insights
适合谁用
- Product teams that ship fast and define metrics after the fact
- Analysts who want behavior data without engineering tagging cycles
- Existing Heap customers transitioning to Contentsquare
新手提示
- Even with autocapture, define a handful of core conversion events so dashboards stay consistent across the team.
- Use virtual or defined events to label important interactions with clear names instead of raw selectors.
- Validate that the SDK is installed on all key surfaces, since uncaptured pages create blind spots in funnels.