归因与分析
Crazy Egg
热力图和 A/B 测试工具，通过热区分析和滚动图发现落地页和产品页的优化机会
主要用途
Crazy Egg is a website optimization and visualization tool that shows how visitors interact with a page. Its core reports are heatmaps, scrollmaps, and confetti and overlay views that reveal where people click, how far they scroll, and which referral sources or segments drive that behavior. It also offers session recordings, on-page surveys, and a lightweight A/B testing feature so site owners can test headline, layout, or call-to-action changes without heavy engineering. Marketers and designers use it to spot dead zones, distracting elements, and ignored calls to action, then redesign pages around where attention actually goes. Setup is a single snippet, making it approachable for small teams.
所在链路
It layers onto landing pages and key templates to show where attention and clicks actually land before you redesign.
核心功能
- Click, scroll, and confetti heatmaps by traffic source
- Session recordings of individual visits
- Built-in A/B testing for page variations
- On-page surveys and visitor feedback
- Overlay reports showing clicks on every element
- Simple single-snippet installation
适合谁用
- Marketers diagnosing why a landing page underperforms
- Designers validating layout and CTA placement
- Small teams wanting quick visual insight without code
新手提示
- Run a heatmap on your highest-traffic landing page first for the fastest insight.
- Collect at least a few thousand sessions before trusting a heatmap pattern.
- Pair a survey with a recording to learn the why behind confusing click behavior.