归因与分析
Dreamdata
Dreamdata 是面向 B2B 的收入归因平台，把广告点击、网站行为、CRM 商机与产品数据按账户和联系人拼接成完整的客户旅程，让营销人员以收入而非末次点击线索来衡量渠道、活动和内容，并把建模受众与转化信号回传给广告平台，让出价朝管线优化。
主要用途
Dreamdata builds a complete, account-level picture of how B2B revenue is created. It ingests data from ad platforms, web analytics, CRMs like HubSpot and Salesforce, and product or sign-up events, then resolves identities so anonymous web visits, leads, and closed deals connect into one journey per account. From that timeline it runs multi-touch attribution models that credit channels, campaigns, and individual pieces of content by their contribution to pipeline and revenue, not just first or last touch. It also activates the data, sending qualified audiences and revenue-weighted conversion events back to Google, Meta, and LinkedIn so ad algorithms optimize toward deals instead of low-quality form submissions.
所在链路
It sits between your CRM, web analytics, and ad platforms, turning scattered touchpoints into revenue-based attribution and feeding pipeline signals back into bidding.
核心功能
- Account-level identity resolution across web, ads, CRM, and product data
- Multi-touch attribution models built for long B2B sales cycles
- Full customer-journey timelines from first touch to closed revenue
- Audience building and activation to Google, Meta, and LinkedIn
- Revenue-weighted conversion signals fed back to ad platforms
- Native integrations with HubSpot, Salesforce, and major ad channels
适合谁用
- B2B and SaaS marketers measuring pipeline, not last-click leads
- Teams running multi-touch campaigns across long buying cycles
- Marketing ops connecting CRM revenue to ad spend
新手提示
- Get CRM deal stages and won/lost data clean first — attribution quality depends on it.
- Start with one clear question, like which channels source pipeline, before exploring every model.
- Use the free plan to validate tracking and identity stitching before committing to paid activation.