创意情报
Pinterest Trends
Pinterest 官方趋势工具，发现视觉内容趋势，为广告创意和内容策划提供数据支撑
主要用途
Pinterest Trends is Pinterest's free trend-discovery tool that shows how often people search a term on the platform over the past twelve months, broken out by region, age, and gender. Unlike search tools tied to immediate purchase intent, Pinterest captures planning behavior, so spikes often appear weeks or months before a buying season peaks. You can compare up to four terms side by side, browse trending topics by category, and see related keywords that pinners use alongside your seed term. For advertisers and creators it answers a specific question: when should a piece of content or a campaign go live so it lands while interest is climbing rather than after it has crested.
所在链路
Pinterest Trends sits at the research stage, telling teams which topics to produce and when to publish so content peaks alongside rising platform demand.
核心功能
- Twelve-month search interest graph for any keyword on Pinterest
- Side-by-side comparison of up to four search terms
- Demographic breakdowns by age, gender, and region
- Trending topic lists organized by category and season
- Related and rising keyword suggestions for content planning
适合谁用
- Creators timing seasonal pins and idea content
- Retail and DTC advertisers planning Pinterest campaign launches
- Content teams researching early-stage planning demand
新手提示
- Interest is shown as a relative index, not absolute search counts, so use it to compare timing and momentum rather than to size an audience.
- Pinterest demand leads purchase seasons by weeks; plan to publish ahead of the curve rather than during the peak.
- Check the demographic split before committing budget; a term trending overall may skew to an age or region that does not match your buyer.