Meta 广告
Meta Ad Library
公开查看任何品牌在 Facebook/Instagram 投放的广告，是竞品素材情报的免费来源。
主要用途
Meta Ad Library is a free public database of every ad currently running across Facebook, Instagram, and other Meta surfaces. Anyone can search by advertiser name or keyword, filter by country, platform, media type, and active status, and open each ad to see its creative, copy, start date, and the page running it. Ads about social issues, elections, or politics carry extra disclosure, including spend ranges and demographic reach, and stay archived for years; ordinary commercial ads only appear while active. For marketers its main value is competitive creative research: seeing which messages, formats, offers, and landing pages competitors run, and which ads have stayed live long enough to suggest they are working.
所在链路
Ad Library belongs to the research stage of the Meta workflow, informing creative briefs and offer positioning before campaigns are built in Ads Manager.
核心功能
- Search across all active ads by advertiser or keyword
- Filters for country, platform, media type, and status
- Full creative, copy, and start-date visibility per ad
- Extended transparency data for political and issue ads
- Free access with no Meta ad account required
适合谁用
- Media buyers researching competitor creative and offers
- Creative strategists collecting hooks and format references
- Anyone validating whether a brand is actively advertising
新手提示
- Long-running ads are a useful proxy for performance, but the library shows no spend, reach, or conversion data for commercial ads, so treat conclusions as hypotheses.
- Search the advertiser's page name rather than keywords when auditing a specific competitor; keyword search coverage varies by region.
- Save reference ads externally as you find them, because inactive commercial ads disappear from the library.