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Stripe
全球开发者首选支付基础设施，支持一次性付款、订阅、应用市场等多场景，API 灵活强大，适合技术团队。
主要用途
Stripe is payment and financial infrastructure that lets a business charge cards, run subscriptions, send invoices, and pay out partners through one set of APIs and a hosted dashboard. For marketers it matters because the checkout layer is where ad spend finally turns into revenue: Stripe captures the transaction, stores the customer record, and exposes the conversion value you can feed back to ad platforms and attribution tools. It supports one-time and recurring billing, multiple currencies, tax calculation, fraud screening, and prebuilt checkout pages, so most teams launch paid funnels without building a payment stack from scratch.
所在链路
It sits at the bottom of the funnel where clicks become paid conversions, feeding purchase values back to ad platforms and analytics.
核心功能
- Card, wallet, and local payment-method acceptance across 135+ currencies
- Billing engine for subscriptions, trials, metered usage, and invoices
- Stripe Checkout and Payment Links for no-code hosted purchase pages
- Radar machine-learning fraud detection and dispute tooling
- Tax, Connect payouts, and Sigma reporting add-ons
- APIs and webhooks that push purchase events to attribution and CRM systems
适合谁用
- SaaS and subscription products billing recurring revenue
- Creators and small teams selling without a custom checkout build
新手提示
- Start with Payment Links or Checkout before touching the raw API
- Send the Stripe purchase event into your pixel and MMP so ROAS reflects real revenue
- Watch the per-transaction fee — it quietly lowers your true contribution margin