程序化广告
Basis Technologies
Basis Technologies（前身 Centro）提供 Basis 平台，将需求方平台（DSP）与媒体计划、下单、对账、报表整合在一处，让代理商和品牌团队在统一界面里完成程序化展示、视频、原生、CTV 以及直采、搜索、社交的规划与采买。
主要用途
Basis is an omnichannel advertising platform that merges programmatic buying with the operational workflow agencies usually scatter across spreadsheets and point tools. On the buying side it runs programmatic display, video, native, audio, and connected TV through its own DSP with access to major exchanges and data partners. Around that it adds media planning, vendor RFPs, insertion-order management, automated billing reconciliation, and unified reporting that pulls in direct, search, and social spend too. The pitch is fewer logins and less manual reconciliation: a planner can build a cross-channel plan, execute the programmatic portion in the same system, and close the books without exporting numbers between disconnected platforms.
所在链路
It sits at the launch and execution layer, replacing the patchwork of a standalone DSP plus separate planning and billing tools.
核心功能
- Self-service DSP for display, video, native, audio, and CTV
- Media planning and RFP workflow in one interface
- Automated insertion-order and billing reconciliation
- Unified reporting across programmatic, direct, search, and social
- Access to major exchanges, SSPs, and third-party data
- AI-assisted optimization and pacing tools
适合谁用
- Agencies wanting buying and operations in one platform
- In-house teams running cross-channel media plans
新手提示
- Its biggest value is workflow consolidation, so weigh it against best-of-breed point tools you already use.
- Lean on the planning and billing modules early — that operational glue is what differentiates it from a pure DSP.
- Start with one channel to learn pacing and reporting before running fully cross-channel plans.