程序化广告
Equativ
欧洲领先的 Ad Server 和 SSP，支持多种广告格式和直销+程序化混合变现模式。
主要用途
Equativ is an independent advertising platform built around a single tech stack that connects publishers, advertisers, and curators without belonging to a walled-garden owner. It runs a sell-side platform and ad server for monetizing inventory, a buy-side and curation layer for assembling targeted deals, and a creative toolset for dynamic formats. Because it is media-owner neutral, it appeals to buyers and sellers who want an alternative to the largest platforms and value transparency in the supply chain. The 2023 merger with Sharethrough widened its reach, particularly in North America, and strengthened its position in curation and outcome-based deal packaging across display, video, and CTV.
所在链路
Equativ sits across both sides of the programmatic supply chain, linking publisher inventory to curated demand as an independent alternative to walled gardens.
核心功能
- Independent ad server and sell-side platform for publishers
- Buy-side and curation layer for assembling targeted deals
- Dynamic creative formats across display, video, and CTV
- Supply-path transparency without walled-garden ownership
- Combined reach following the Sharethrough merger
适合谁用
- Publishers wanting an independent monetization stack
- Buyers seeking curated deals outside the largest platforms
- Teams that prioritize supply-chain transparency
新手提示
- Decide which side you are on first — Equativ serves publishers, buyers, and curators differently, so scope your account to your actual role.
- Lean on curation features if you want targeted deals without building audiences from scratch inside a big DSP.
- Compare its CTV and video reach against your existing partners, since the Sharethrough merger reshaped where its strength sits.