程序化广告
Human Security
反广告欺诈安全平台（原 White Ops），实时检测机器人流量、账号劫持和应用安装欺诈，保护广告预算安全。
主要用途
HUMAN Security verifies the humanity of digital interactions to protect advertising spend, web and app traffic, and user accounts from sophisticated bot attacks. It collects behavioral, device, network, and threat-intelligence signals on every request and makes real-time decisions about whether the visitor is a genuine person, beneficial automation, or malicious activity such as invalid traffic, ad fraud, account takeover, fake-account creation, or content scraping. Marketing teams use its MediaGuard and ad-fraud defenses to keep bots out of programmatic auctions and campaign analytics, while broader products guard logins, checkout, and APIs. Decisions feed dashboards and integrations so security, growth, and media-quality teams act on the same verified signal.
所在链路
HUMAN sits as an independent verification layer across the buy and sell sides, filtering bot activity before it pollutes auctions, analytics, or user accounts.
核心功能
- Real-time bot detection across web, apps, APIs, and CTV
- Pre-bid and post-bid invalid-traffic and ad-fraud protection
- Account-takeover and fake-account abuse prevention
- Behavioral, device, and network signal collection at scale
- Threat intelligence drawn from collective bot-network visibility
- Dashboards and integrations for media-quality and security teams
适合谁用
- Advertisers protecting programmatic budgets from invalid traffic
- Publishers and exchanges defending media quality and reputation
- Apps and platforms blocking account and transaction abuse
新手提示
- Decide which surfaces matter first — ad traffic, logins, or APIs — because the integration and pricing differ by use case.
- Treat its invalid-traffic numbers as a benchmark against your own analytics; large gaps usually mean bots were inflating earlier reports.
- Coordinate rollout with security and data teams so blocking rules do not accidentally filter legitimate automation like uptime monitors.