程序化广告
Index Exchange
全球最大独立 Ad Exchange 之一，以透明度和流量质量著称，专注高价值发布商库存。
主要用途
Index Exchange is a Canadian-founded supply-side platform that helped pioneer header bidding, the technique that lets publishers offer inventory to many demand sources simultaneously instead of in a waterfall. Media owners connect display, video, and connected TV supply through Index's wrappers and server-side integrations, then transact via open auctions, private marketplaces, and programmatic guaranteed deals. The company positions itself around transparency and engineering rigor, publishing clear auction mechanics and investing heavily in technical integration support for large publishers. Its streaming and CTV products extend the marketplace into premium video, while curation tools let buyers assemble audience-aligned inventory packages. Index appeals to established publishers that want a stable, well-documented demand pipe and to agencies seeking efficient, accountable access to high-quality open-web and television inventory.
所在链路
It functions as a sell-side marketplace connecting publisher and broadcaster inventory to demand-side platforms through transparent, header-bidding-based auctions.
核心功能
- Header bidding wrappers and server-side demand integrations
- Open auction, private marketplace, and programmatic guaranteed deals
- Streaming and connected TV transaction support
- Curation tools for buyer-assembled inventory packages
- Transparent auction mechanics and first-price documentation
- Hands-on technical integration support for large publishers
适合谁用
- Established publishers needing a stable, documented demand pipe
- Agencies prioritizing auction transparency and accountability
- Buyers transacting premium video and CTV inventory
新手提示
- Index is closely associated with header bidding's rise, so it's a useful reference point when learning how that auction model works.
- Transparency is its main selling point; review its published auction rules rather than assuming all SSPs behave identically.
- CTV deals here are negotiated, not self-serve—expect to work through a DSP seat and deal IDs rather than a dashboard.