程序化广告
Nexxen
由 Tremor 旗下资产整合而成的统一程序化平台，集 DSP、SSP 与数据能力于一体，聚焦视频和联网电视库存的端到端投放与衡量。
主要用途
Nexxen gives media buyers and publishers a single programmatic stack that spans demand and supply. On the buy side, its DSP activates campaigns across connected TV, online video, display, and audio with planning, audience, and measurement tools layered on top. On the sell side, its SSP and ad server help publishers package and yield-manage inventory, with a data platform connecting first-party signals to both ends. The platform leans heavily into CTV and video, where Nexxen markets automatic content recognition data and outcome measurement as differentiators. By owning both sides of the pipe, Nexxen aims to shorten the supply chain and give advertisers clearer line of sight from spend to delivered impressions and results.
所在链路
It operates at the activation layer of the programmatic chain, connecting advertiser demand to publisher supply with an emphasis on video and CTV.
核心功能
- Unified DSP for CTV, online video, display, and audio buying
- SSP and ad-serving tools for publisher supply and yield
- First-party and ACR-based data for targeting and measurement
- Outcome and attention measurement focused on video and CTV
- Campaign planning and audience building across screens
- Self-service and managed-service activation options
适合谁用
- Advertisers prioritizing CTV and video inventory at scale
- Buyers wanting a connected buy-side and sell-side stack
新手提示
- Strongest fit when CTV and video are core to the plan rather than pure display.
- Compare its end-to-end model against using The Trade Desk or DV360 on the buy side alone.
- Ask how ACR data coverage and outcome measurement are validated before committing budget.