程序化广告
Pixalate
面向发布商和广告主的程序化欺诈检测平台，实时识别无效流量和机器人流量，维护广告生态健康。
主要用途
Pixalate is a media-quality and ad-fraud intelligence platform that rates and inspects the supply side of digital advertising. It continuously analyzes websites, mobile apps, CTV apps, domains, devices, and programmatic transactions to flag invalid traffic, spoofed or risky supply, malformed identifiers, privacy and compliance concerns, and brand-safety issues. The output comes as ratings, dashboards, APIs, and pre-bid blocking products that buyers and sellers wire into their stacks to avoid paying for or selling worthless impressions. It is especially focused on mobile and connected television, where app-level transparency is thin, and is used not only by advertisers and publishers but also by platforms, regulators, and researchers who need supply-chain risk data that standard campaign reporting does not surface.
所在链路
Pixalate works at the analytics and optimization stage, scoring inventory quality so buyers and sellers can block fraud before and after the auction.
核心功能
- Invalid-traffic and ad-fraud detection across web, app, and CTV
- Supply-quality ratings for domains, apps, and devices
- Pre-bid blocking and APIs for programmatic integration
- Privacy and compliance risk analysis (COPPA, GDPR signals)
- Marketplace intelligence reports for mobile and connected TV
适合谁用
- Advertisers filtering invalid traffic before bidding
- Publishers and platforms auditing their own supply quality
- Researchers and regulators needing supply-chain risk data
新手提示
- Decide whether you need pre-bid blocking, post-bid measurement, or both; they integrate at different points in the bidstream.
- CTV and mobile app fraud differ from web bots, so prioritize the environments where you actually spend.
- Treat ratings as risk signals to investigate, not automatic verdicts, and confirm before cutting off meaningful supply.