程序化广告
TripleLift
原生广告 SSP 和 Exchange，将展示广告格式融入内容页面，支持大品牌原生程序化采购。
主要用途
TripleLift is a supply-side platform built around creative rather than plain banner inventory. Instead of only auctioning standard ad slots, it programmatically reformats a brand's existing assets to fit native placements, in-feed units, online video, connected-TV pods, and high-impact formats like pause ads and in-show product placement. For publishers and streaming providers it opens monetization for placements that ordinary display SSPs cannot fill well; for buyers it means standard creative can run in unconventional, attention-heavy slots without bespoke production for each one. It spans open web, CTV, and retail-media environments, connecting demand-side platforms to that inventory through the usual real-time bidding and private-marketplace deal mechanics rather than direct insertion orders.
所在链路
TripleLift sits on the supply side of programmatic, exposing native, video, and CTV inventory to DSPs while automatically shaping creative to each placement.
核心功能
- Creative supply-side platform that auto-reformats assets into native and in-feed units
- Connected-TV and streaming inventory including pause ads and in-show placement
- Programmatic access via open-auction RTB and private marketplace deals
- Native, display, online video, and high-impact format support in one platform
- Retail-media and commerce inventory connections for endemic advertisers
适合谁用
- Publishers and streamers wanting differentiated, higher-CPM monetization
- Brand buyers seeking attention-grabbing formats beyond standard banners
- Media teams scaling creative treatments across the open web and CTV
新手提示
- As an SSP, TripleLift is accessed through the buy side — you typically activate its inventory inside a DSP or via a PMP deal ID, not by logging in directly.
- Its value is creative transformation, so supply your standard brand assets in clean source formats and let the platform adapt them rather than pre-cropping everything.
- CTV and high-impact formats command premium pricing; test them in a private marketplace deal before opening broad open-auction spend.