零售媒体
CitrusAd
隶属于 Publicis 旗下 Epsilon 的零售媒体技术平台，帮助零售商搭建自有的赞助商品与站内展示广告网络，并结合身份数据实现站内外投放与闭环销售衡量。
主要用途
CitrusAd is the engine retailers run underneath a branded retail media network rather than a place where most brand teams log in directly. It provides the real-time auction, ad server, targeting, and self-service portal that turn a retailer's site and app into sellable sponsored-product and display inventory. Because it sits inside Epsilon and Publicis, it layers identity and first-party shopper data on top, enabling offsite extension beyond the retailer's own properties and closed-loop measurement that ties exposure to actual purchases. Retailers white-label the buying interface for their suppliers; brands then plan and buy placements across each storefront. The platform's value is operational scale: standardized auction mechanics, measurement, and self-service tooling across many retailer relationships instead of bespoke one-off integrations.
所在链路
CitrusAd sits at the setup stage of retail media, powering the network infrastructure that brands later buy through with tools like Pacvue or Skai.
核心功能
- Real-time auction and ad server for sponsored products and onsite display
- White-labeled self-service portal for retailer suppliers
- Epsilon identity and first-party shopper data integration
- Onsite and offsite (extended reach) activation
- Closed-loop sales measurement tying ads to purchases
- Targeting and reporting across multiple retailer storefronts
适合谁用
- Retailers and marketplaces building a monetizable media network
- Brands seeking shopper-level reach across many storefronts
- Teams wanting standardized retail media buying and measurement
新手提示
- Know your side of the table: retailers operate CitrusAd, while brands usually access it through the retailer's white-labeled portal.
- Lean on the closed-loop measurement to judge incrementality, not just attributed ROAS, before scaling spend.
- Treat offsite extension as a separate lever from onsite sponsored products, since audience quality and intent differ sharply.