零售媒体
DoorDash Ads
DoorDash 外卖与零售广告网络，餐厅和品牌可在配送平台内推广门店、菜品和包装商品，按点击或赞助位计费并追踪真实订单转化。
主要用途
DoorDash Ads turns the DoorDash marketplace into an advertising surface where restaurants, grocers, convenience stores, and consumer brands pay to reach shoppers at the moment they are deciding what to order. Sponsored Listings boost a store or restaurant's position in search results and category browsing, charged on a cost-per-click basis, while Sponsored Products let CPG and grocery brands promote individual items inside the cart-building flow. Because every impression sits next to a live order, the platform reports on attributed sales, return on ad spend, and incremental new-customer acquisition rather than vanity metrics. Campaigns can be managed in DoorDash's self-serve Ads Manager or through managed service for larger brand budgets.
所在链路
DoorDash Ads sits at the launch stage of retail media, capturing demand from shoppers who are already inside a delivery purchase flow.
核心功能
- Sponsored Listings that raise store and restaurant placement in search and browse
- Sponsored Products for CPG and grocery items inside the shopping flow
- Cost-per-click and sponsored-placement bidding models
- Attributed sales, ROAS, and new-customer reporting tied to real orders
- Self-serve Ads Manager plus managed service for enterprise brands
适合谁用
- Restaurants and local stores wanting more orders on DoorDash
- CPG and grocery brands reaching in-cart delivery shoppers
- Marketers measuring incremental new-customer acquisition
新手提示
- Start with Sponsored Listings to lift store visibility before layering in item-level Sponsored Products.
- Judge performance on attributed sales and new-customer rate, not click counts, since orders are the real outcome.
- Keep menus, photos, and item availability current; ads amplify your storefront but cannot fix a weak listing.