零售媒体
Koddi
面向零售商和市场平台的零售媒体技术底座，提供竞价引擎、广告主自助后台和收益管理，帮助平台搭建自有的赞助广告业务。
主要用途
Koddi supplies the back-end software a retailer or marketplace needs to launch a retail media network without engineering an ad server from scratch. The platform runs the real-time auction that decides which sponsored products appear in search results, category pages, and product detail pages, and it pairs that with an advertiser-facing console where brands set budgets, bids, and targeting. On the operator side, Koddi exposes yield controls, ad-density rules, reporting APIs, and billing so the retailer can balance ad revenue against shopper experience. Because it is white-label, the retailer keeps its brand, shopper data, and direct relationship with advertisers while Koddi handles bidding, pacing, attribution, and measurement infrastructure underneath.
所在链路
It sits at the platform layer for operators building a retail media business, between the retailer's storefront and the brands buying sponsored placements.
核心功能
- Real-time auction engine for sponsored listings across search and browse pages
- White-label advertiser self-service console with bidding and targeting
- Yield management and ad-density controls to protect shopper experience
- Reporting and billing APIs for operator monetization workflows
- Closed-loop attribution tying ad exposure to on-site conversions
- Support for retail, marketplace, and travel commerce media use cases
适合谁用
- Retailers and marketplaces standing up their own retail media network
- Travel and commerce platforms monetizing search and listing inventory
新手提示
- Koddi is infrastructure for the retailer side, not a tool individual sellers buy to advertise.
- Evaluate it against in-house build and rivals like Topsort and Criteo Retail Media on yield controls and integration effort.
- Plan for catalog, inventory, and conversion data feeds early — auction quality depends on clean product and sales data.