零售媒体
Mercado Ads
拉美最大电商平台 MercadoLibre 的广告解决方案，覆盖阿根廷、巴西、墨西哥等核心市场
主要用途
Mercado Ads is Mercado Libre's retail-media arm for reaching shoppers across its marketplace, payments, and content properties in Latin America. Brands and sellers run sponsored product ads, display, video, and programmatic placements, then tie that exposure to on-platform behavior and sales in markets where closed-loop measurement is available. Because Mercado Libre owns the commerce, logistics, and payment data, advertisers can target high-intent regional audiences and report on outcomes that are hard to reach through general ad networks. It is especially relevant for companies selling in Brazil, Mexico, and Argentina that need local marketplace visibility alongside measurable retail results.
所在链路
It sits at the launch and measurement stage of retail media for Latin American commerce.
核心功能
- Sponsored product ads tied to marketplace search and listings
- Display, video, and programmatic inventory across the ecosystem
- Audience targeting built on first-party commerce and payments data
- Closed-loop sales measurement where supported by market
- Coverage of major Latin American markets including Brazil and Mexico
- Seller and brand campaign tooling within the Mercado Libre platform
适合谁用
- Brands and sellers active on Mercado Libre marketplaces
- Companies prioritizing Brazil, Mexico, or Argentina retail audiences
- Teams wanting marketplace visibility plus measurable sales lift
新手提示
- Confirm which ad formats and measurement features exist in your specific market.
- Start with sponsored product ads on your best-converting listings.
- Use marketplace sales data to judge ROAS rather than clicks alone.