零售媒体
Perpetua
AI 驱动的亚马逊和 Walmart 广告自动化平台，自动优化关键词出价和广告结构，提升 ROAS
主要用途
Perpetua is a commerce advertising platform for automating and optimizing campaigns across marketplaces and retail media networks. Instead of manually adjusting bids and budgets, teams set goals such as a target ACoS or growth objective and the software adjusts keyword bids, dayparting, and budget allocation toward them. It spans Amazon, Walmart, Instacart, and other retail networks, adds DSP management, and layers on reporting and competitive intelligence so brands and agencies can see share and trends in one place. The aim is to run profitable sponsored-product, brand, and display campaigns at scale without an analyst rebuilding spreadsheets every day.
所在链路
Perpetua sits at the optimization layer of retail media, automating execution on top of the marketplaces' native ad consoles.
核心功能
- Goal-based automation for bids, budgets, and dayparting
- Coverage across Amazon, Walmart, Instacart, and other retail networks
- Sponsored product, brand, and display campaign management
- Retail DSP campaign control alongside sponsored ads
- Reporting and competitive intelligence dashboards
适合谁用
- Brands scaling sponsored ads across multiple retail networks
- Agencies managing many marketplace accounts to ACoS targets
- Teams replacing manual bid spreadsheets with goal-driven automation
新手提示
- Set realistic ACoS or efficiency targets, because automation chases the goal you give it, including a bad one.
- Keep clean campaign structure, since automated bidding works best when ad groups and keywords are well organized.
- Review automated changes weekly at first to learn the logic before trusting it on larger budgets.