零售媒体
Sam's Club Member Access Platform (MAP)
山姆会员商店的零售媒体平台，让品牌通过站内搜索、赞助位、App 及站外渠道触达会员，并基于第一方会员购买数据衡量闭环销售提升。
主要用途
Sam's Club MAP is the retail media arm of the membership warehouse chain, giving suppliers a way to advertise to Sam's Club members and tie that spend back to real purchases. Brands buy sponsored search and product placements on the Sam's Club site and app, plus off-site display and social campaigns that target audiences built from membership data. Because nearly every transaction is linked to a member identity, MAP can report closed-loop sales lift, new-member acquisition, and category share rather than just clicks. Campaigns are managed with the retailer's ad team or through self-service tools, and measurement leans on first-party purchase signals instead of third-party cookies, which makes it durable as the open web loses tracking. It fits CPG and consumer brands already on Sam's Club shelves.
所在链路
MAP sits at the monetization layer of Sam's Club, turning member traffic and purchase data into measurable supplier-funded media.
核心功能
- On-site sponsored search and product placements across web and the club app
- Off-site display and social audiences built from first-party membership data
- Closed-loop sales-lift measurement tied to member purchases
- New-member and category-share reporting beyond clicks
- Managed-service and self-service campaign options
适合谁用
- CPG and consumer brands already selling through Sam's Club
- Suppliers wanting club-attributed, purchase-based measurement
- Teams shifting budget to first-party retail media post-cookie
新手提示
- Retail media works best when your products are already stocked and converting in the channel; confirm distribution before scaling spend.
- Lean on closed-loop sales-lift reports rather than click metrics to justify budget internally.
- Start with sponsored search on high-intent member queries before expanding to off-site audiences.