零售媒体
Zalando Marketing Services
欧洲时尚电商 Zalando 的广告平台，触达欧洲 5000 万时尚和运动品类购物者
主要用途
Zalando Marketing Services (ZMS) is the advertising arm of European fashion retailer Zalando, letting brands reach shoppers across its ecosystem. It combines onsite formats such as sponsored products and display placements within the Zalando store with offsite media, creative production, audience activation, and measurement informed by first-party fashion and lifestyle shopping behavior. Brands selling on Zalando can promote products directly against high-intent shoppers, while others can use ZMS audiences and creative services for upper-funnel campaigns across European markets. Because its data and inventory center on fashion and lifestyle, it is most valuable to apparel, beauty, and lifestyle advertisers targeting European consumers rather than as a general-purpose retail-media network. Reporting ties campaigns back to shopper engagement within the ecosystem.
所在链路
ZMS occupies the retail-media layer for Zalando, turning its fashion shopper data and store inventory into onsite and offsite advertising.
核心功能
- Onsite sponsored products and display placements
- Offsite media powered by Zalando audiences
- Creative production and campaign services
- First-party fashion and lifestyle shopper data
- Measurement tied to ecosystem engagement
适合谁用
- Fashion, beauty, and lifestyle brands in Europe
- Sellers wanting to promote products on Zalando
- Advertisers targeting European high-intent shoppers
新手提示
- Clarify whether you are running onsite product promotion or broader audience media, since setup and goals differ.
- Lean into its fashion and lifestyle data strength rather than treating it as a generic retail network.
- Align campaigns with European market and seasonal calendars, as Zalando's audience and assortment are region-specific.