TikTok 广告
TikTok Creator Marketplace
官方达人合作平台，搜索和联系适合品牌的 KOL，获取 Spark Ads 授权内容。
主要用途
TikTok Creator Marketplace — now operating as TikTok One Creator Marketplace — is the platform's official venue for brands to find and collaborate with creators. Eligible advertisers search creators by region, audience, and category, review first-party performance data, and manage paid collaborations inside one workflow. From there a brand can brief a creator, request branded content, approve deliverables, and obtain the authorization codes needed to amplify that content as Spark Ads. Because the creator grants permission through the platform, the handoff from organic post to paid promotion stays clean and compliant. It suits brands and agencies running creator-led campaigns that want structured sourcing and rights management rather than ad-hoc direct-message outreach.
所在链路
Creator Marketplace sits at the creative stage, supplying the authorized creator content that fuels Spark Ads and organic-led campaigns.
核心功能
- Creator search and filtering by region, audience, and content category
- First-party creator performance and audience metrics
- Project and campaign management for paid collaborations
- Branded content briefing, delivery, and approval workflow
- Authorization handling for Spark Ads amplification of organic posts
适合谁用
- Brands sourcing creators for paid TikTok collaborations
- Agencies managing multiple creator projects and content rights
- Teams turning organic creator posts into Spark Ads
新手提示
- Secure Spark Ads authorization codes during the collaboration; without them you cannot run the creator's organic post as a paid ad.
- Lean on first-party audience data in the platform over follower count — engaged, relevant audiences beat raw reach for performance.
- Brief creators on hooks and key product points but leave format to them; native-feeling content outperforms scripted ads.