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SEOSEOPaid AcquisitionPaid acquisitionProgrammaticWebsite MonetizationProgrammaticApp UAApp MonetizationWebsite monetizationKeyword ResearchSearch IntentApp acquisitionROASCPAApp monetizationCPCLTVAffiliateeCPMRPMRetail MediaAttributionConversion TrackingCreative IntelMMPHeader BiddingDSPSSPRTBAd ViewabilityFill RateASOSKAdNetworkARPDAURewarded VideoAd MediationAffiliateCreative TestingA/B TestingRetargetingLookalike AudiencesCampaign OptimizationBrand SafetySupply Path

Affiliate Marketing

Refersion

Paid

Refersion is an affiliate, influencer, ambassador, and referral management platform built primarily for ecommerce brands. It integrates with platforms such as Shopify, BigCommerce, and WooCommerce to recruit partners, create links and codes, track orders, assign commission structures, manage campaigns, review performance, and coordinate payouts from one merchant dashboard. It fits direct-to-consumer businesses that want to operate their own branded partner program rather than depend entirely on a network, especially when product-level tracking and ecommerce workflows matter.

Setupecommerce affiliatesinfluencer marketingcommission trackingshopify integration

What it does

Refersion is an affiliate and influencer marketing platform built primarily for ecommerce brands on Shopify, WooCommerce, and similar carts. It tracks affiliate-driven sales through links and codes, calculates commissions on configurable rules, and gives partners their own dashboards to monitor performance and grab creative assets. Brands use it to recruit, approve, and pay a network of affiliates, creators, and ambassadors, with first-party conversion tracking that ties orders back to the partner who drove them. It also offers a marketplace to discover new affiliates and integrations that sync order data automatically, making it a fit for direct-to-consumer companies running their own programs rather than relying solely on large affiliate networks.

Where it fits

Refersion sits at the affiliate program management layer, tracking partner-driven orders and automating commission payouts for ecommerce stores.

Core features

  • First-party tracking of affiliate sales via links and codes
  • Configurable commission rules and automated payouts
  • Partner dashboards with creative assets and performance data
  • Native integrations with Shopify, WooCommerce, and other carts
  • Marketplace for discovering and recruiting affiliates

Best for

  • DTC ecommerce brands running in-house affiliate programs
  • Teams managing influencer and ambassador commissions
  • Merchants wanting order-level affiliate attribution

Beginner notes

  1. Install the conversion tracking and test a sample order before recruiting, so commissions register correctly from day one.
  2. Define clear commission tiers and cookie windows up front to avoid disputes with partners later.
  3. Use codes alongside links, since some creators and offline channels convert better with discount codes than tracking URLs.
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Concepts behind this tool

Affiliate Marketing

Affiliate marketing is a performance-based arrangement where publishers earn a commission for each sale or lead they refer to a brand.

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