Affiliate Marketing
TUNE
TUNE is a SaaS partner marketing platform, originally known as HasOffers, that lets brands and networks build and operate their own affiliate and performance programs instead of relying on a third-party marketplace. It handles partner onboarding, tracking links, conversion attribution across web and mobile, flexible payout and commission rules, fraud controls, and reporting through a configurable interface and open APIs. It suits companies and agencies that want full ownership of partner data and program mechanics, including networks running performance campaigns for many advertisers at once.
What it does
TUNE is a software platform for running partner and affiliate marketing programs in-house rather than through a shared network. Brands, agencies, and networks use it to onboard partners, generate tracking links, attribute conversions across web and mobile, and configure granular commission and payout rules by partner, offer, or goal. It includes fraud detection, real-time reporting, and open APIs so teams can integrate tracking into their own stack and own the underlying data. Originally launched as HasOffers, TUNE targets organizations that treat partnerships as a core channel and want control over program mechanics, partner relationships, and reporting rather than relying on an off-the-shelf marketplace. It is commonly used by performance networks managing many advertisers at once.
Where it fits
TUNE sits at the operational core of an in-house partner program, handling tracking, attribution, and payouts across all partners.
Core features
- In-house partner and offer management
- Custom tracking links with web and mobile attribution
- Granular commission and payout rule configuration
- Real-time reporting and analytics dashboards
- Fraud detection and traffic-quality controls
- Open APIs and postbacks for stack integration
Best for
- Networks and agencies running programs for many advertisers
- Brands that want to own partner data and tracking
- Performance teams needing flexible payout logic
Beginner notes
- Plan your tracking setup carefully, since TUNE gives you control over attribution but expects you to configure it rather than supplying marketplace defaults.
- You supply your own partner relationships; TUNE manages the program but does not recruit publishers for you.
- Use its APIs and postbacks to connect conversions reliably, especially for mobile, before scaling spend.