App 变现
BIGO Ads
BIGO Ads 是 BIGO 旗下基于深度学习的广告与变现平台，既提供面向开发者的 SSP（激励视频、插屏、原生等格式与应用内竞价），也提供面向广告主的 DSP，在新兴市场和亚太地区需求较强，适合作为主流网络之外的增量变现来源。
主要用途
BIGO Ads gives mobile app publishers a monetization SDK that fills rewarded, interstitial, banner, and native placements, and gives advertisers a DSP to buy user-acquisition and performance campaigns at global scale. On the supply side it supports in-app bidding so the network bids in real time against the rest of your mediation stack rather than sitting on a fixed waterfall tier, which surfaces its true value per impression. Its demand is strongest in Asia-Pacific and emerging markets, so it tends to lift eCPM for traffic that US-centric networks bid down. Publishers usually add it as one more bidding source inside AdMob, LevelPlay, or MAX rather than as a standalone solution.
所在链路
It sits as an additional bidding demand source inside an existing mediation platform, capturing incremental eCPM from regions that bigger networks underprice.
核心功能
- Supply-side SDK with rewarded video, interstitial, banner, and native formats
- Real-time in-app bidding that competes per impression
- Demand-side platform for advertiser UA and performance campaigns
- Strong fill and demand across Asia-Pacific and emerging markets
- Mediation compatibility with AdMob, LevelPlay, and AppLovin MAX
- Deep-learning optimization for matching ads to users
适合谁用
- Apps with significant Asia-Pacific or emerging-market traffic
- Publishers diversifying beyond the top three ad networks
- Teams running in-app bidding mediation setups
新手提示
- Add it as a bidding line item, not a separate waterfall, so you can compare real impression value.
- Measure incremental revenue per region before and after to judge whether it actually lifts overall eCPM.
- Keep at least two other networks live so you can benchmark BIGO's fill and price honestly.