App 变现
AppLovin MAX
AppLovin 旗下移动广告聚合平台，支持多家 DSP 同时实时竞价，最大化 App 广告 eCPM，收购整合了原 MoPub 的优质库存资源。
主要用途
AppLovin MAX is the mediation platform that runs a unified, real-time auction for every impression across connected SDK bidders, traditional waterfall networks, and AppLovin's own demand. Publishers integrate the MAX SDK, connect their network accounts, and let in-app bidding replace most manual waterfall management. It supports rewarded, interstitial, banner, native, and app open formats, with ad review tooling for inspecting served creatives, network-level A/B testing, and detailed revenue reporting down to impression level, which feeds ROAS-based UA loops including AppLovin's own AppDiscovery. The user acquisition flywheel is the strategic context: MAX supply data strengthens AppLovin's ad engine. For publishers, it delivers competitive yield, dominant in gaming alongside Unity LevelPlay.
所在链路
MAX is the auction layer of app monetization, deciding which demand source wins each impression and feeding revenue data back into acquisition bidding.
核心功能
- Unified real-time auction across bidders and networks
- Rewarded, interstitial, banner, native, and app open formats
- Ad review tools for inspecting served creatives
- Network and placement A/B testing
- Impression-level revenue reporting for ROAS loops
适合谁用
- Game publishers with meaningful ad revenue at stake
- Apps running ROAS-driven UA that needs impression-level revenue
- Teams consolidating many networks into one bidding auction
新手提示
- Connect enough bidding demand for real competition, because a unified auction with only AppLovin demand is not much of an auction.
- Use the ad review tools regularly to catch problematic creatives, since bad ads damage retention before they show up in any metric.
- Impression-level revenue export is the feature that unlocks serious ROAS UA; pipe it into your MMP from the start.