App 变现
Chartboost
专注游戏内广告的移动广告网络，提供插屏、激励视频和可玩广告，游戏开发者聚合变现常用选择。
主要用途
Chartboost is a mobile game advertising and monetization platform, now part of the Digital Turbine group, focused on the gaming ecosystem. On the monetization side it offers an ad network and mediation with rewarded, interstitial, and banner formats plus in-app bidding; on the user-acquisition side it provides a self-serve DSP for buying installs across its supply. Because it grew up inside mobile gaming, its demand and supply skew heavily toward games, which can mean strong eCPMs and relevant ads for that vertical. Developers integrate the SDK to both earn from ad placements and run cross-promotion or paid UA campaigns from a single account.
所在链路
Chartboost spans both the monetization and UA stages for game developers, often used alongside a primary mediator rather than as the sole stack.
核心功能
- Game-focused ad network with rewarded and interstitial demand
- Mediation and in-app bidding support
- Self-serve DSP for buying mobile game installs
- Cross-promotion tools across owned apps
- Reporting across monetization and acquisition in one account
适合谁用
- Mobile game studios monetizing and acquiring users
- Developers wanting gaming-specific ad demand
- Teams running cross-promotion across a portfolio of games
新手提示
- Use cross-promotion to recycle your own traffic before spending on paid UA; it is effectively free installs from engaged players.
- Keep Chartboost as one bidding source inside a broader mediation setup so it competes rather than running it in isolation.
- Match creative and reward design to genre norms, since gaming audiences respond very differently to rewarded versus interstitial placements.