App 变现
Digital Turbine
设备预装 App 分发平台，通过与运营商和设备厂商合作实现 App 大规模预装分发，降低 CPI 提升安装量。
主要用途
Digital Turbine is a mobile growth and monetization platform that helps advertisers reach users outside conventional app-store ads and helps publishers earn revenue. Its distribution side works through device manufacturers and carriers to place apps directly on devices via technologies like Ignite and SingleTap, enabling on-device discovery and one-tap installs at the point of device setup. On the monetization side it offers ad exchange demand, mediation, and offerwall placements. Brands use it to acquire users through preloads, alternative app stores, and direct channels, while developers integrate its SDK to fill inventory. It suits teams that can manage device coverage, partner eligibility, attribution, and regional availability, and that want install volume beyond standard self-serve ad networks.
所在链路
Digital Turbine plugs into the device and carrier layer, distributing apps at setup and filling ad inventory across its exchange and mediation stack.
核心功能
- On-device app distribution via carriers and OEMs
- Ignite and SingleTap one-tap install technology
- Ad exchange demand and mediation
- Offerwall and rewarded monetization placements
- Reach through alternative stores and direct channels
适合谁用
- App marketers seeking installs beyond store ads
- Publishers monetizing inventory with mediation
- Teams able to manage device and carrier partnerships
新手提示
- Confirm which device, carrier, and regional channels you can actually access, since coverage varies widely by market.
- Coordinate attribution carefully, as on-device preloads and one-tap installs can report differently than standard ad clicks.
- Treat it as a complement to self-serve networks rather than a one-click replacement; partner eligibility and setup take time.