App 变现
DT FairBid
Digital Turbine 旗下移动广告聚合平台（原 Fyber），统一竞价机制确保 eCPM 最大化，中型 App 常用聚合方案。
主要用途
DT FairBid is Digital Turbine's in-app header-bidding mediation platform for mobile publishers. It runs a unified auction where multiple ad networks and demand sources bid simultaneously on each impression, replacing the old waterfall of fixed eCPM floors with real-time competition. Publishers integrate one SDK to access banner, interstitial, rewarded, and rewarded interstitial demand, plus reporting, A/B testing of mediation setups, and tools to manage instances and floors. It is part of Digital Turbine's broader monetization stack, giving game and app developers a network-agnostic layer that aims to lift yield by forcing demand partners to compete bid-for-bid rather than by negotiated priority.
所在链路
FairBid sits at the mediation stage of app monetization, competing with AdMob mediation, LevelPlay, and MAX as the layer that arbitrates network demand.
核心功能
- Unified in-app bidding auction across networks
- Banner, interstitial, rewarded, and rewarded interstitial formats
- Single SDK with instance and floor management
- A/B testing of mediation configurations
- Reporting on eCPM, fill, and revenue by source
适合谁用
- Game developers seeking network-agnostic mediation
- Publishers moving from waterfall to in-app bidding
- Teams wanting one SDK across multiple demand sources
新手提示
- Move as much demand as possible into bidding rather than manual waterfall instances, since mixed setups dilute the auction's benefit.
- Validate test ads on real devices for every format before launch; rewarded callbacks in particular fail quietly when misconfigured.
- Compare net revenue, not just reported eCPM, when judging FairBid against another mediator, because fill and latency move the real number.