App 变现
Smaato
Smaato 是数字广告技术平台，提供面向发行商的变现方案与应用内/移动网页的实时竞价交易市场，支持展示、视频、富媒体和激励广告，现隶属 Verve Group。
主要用途
Smaato is a publisher monetization platform and programmatic exchange focused on mobile in-app and mobile web inventory. App publishers use its self-service Digital Ad Exchange to connect a single supply source to thousands of demand-side platforms and ad networks, then manage price floors, demand prioritization, and ad-quality filters from one dashboard. The exchange supports display, video, rich media, native, and rewarded formats and runs real-time auctions so each impression sells to the highest qualified bidder. Buyers and DSPs tap the same exchange to reach global mobile audiences at scale. Reporting and controls help publishers protect user experience while maximizing fill and eCPM across regions.
所在链路
It acts as your supply-side connection between app inventory and the programmatic demand buying it.
核心功能
- Digital Ad Exchange with real-time bidding across global demand
- Self-service dashboard for floors, demand priority, and reporting
- Display, video, rich media, native, and rewarded formats
- Ad-quality and brand-safety filtering controls
- In-app and mobile web supply support
- Direct deals alongside open-auction demand
适合谁用
- App publishers wanting one exchange connection to many buyers
- Networks and DSPs sourcing mobile in-app supply
- Teams needing granular floor and demand controls
新手提示
- Set realistic price floors per format and geo, then adjust as fill data comes in.
- Turn on ad-quality filters early to avoid disruptive or off-brand creatives.
- Compare Smaato eCPM against your other networks in mediation rather than running it in isolation.