创意情报
Motion
Motion 创意分析平台，接入 Meta、TikTok 等广告账户，把每条广告与花费、ROAS、完播率并排展示，帮助投手和创意团队判断哪些钩子和形式真正带来效果。
主要用途
Motion is built for teams that ship a high volume of paid social creative and need to know which ads work and why. It syncs with Meta, TikTok, and other ad platforms, then lays every creative out as thumbnails in a visual grid mapped to spend, ROAS, cost per result, hook rate, and hold or retention curves. Strategists tag each asset by attributes such as hook style, format, messaging angle, or talent, so the platform can roll up performance by creative concept rather than by individual ad ID. Automated creative reports and shareable dashboards replace the manual screenshot decks that media buyers otherwise build by hand, giving editors and strategists a fast feedback loop on what to produce next.
所在链路
Motion sits at the creative stage, turning live ad-account performance into the insight that guides the next round of production.
核心功能
- Visual reporting grid linking each ad thumbnail to its performance metrics
- Hook rate and retention-curve analysis for video creative
- Custom creative tagging to group results by concept, format, or angle
- Automated, shareable creative reports and dashboards
- Direct sync with Meta, TikTok, and other ad accounts
适合谁用
- Performance marketing teams scaling paid social creative
- Creative strategists who need data on what to make next
- Agencies reporting creative results to multiple clients
新手提示
- Agree on a consistent tagging taxonomy before importing ads, or the concept-level rollups will be noisy.
- Focus on hook rate and early retention first; weak openings cap performance no matter how strong the offer is.
- Use it to brief creators with evidence, not just opinions, by attaching winning patterns to the next production sprint.