创意情报
Pathmatics
Pathmatics(现属 Sensor Tower)是一款数字广告情报平台,追踪品牌在展示、视频、社交和移动端的广告投放、预估花费、创意素材及所用媒体与广告网络,帮助营销人员对标竞品、发现高效广告形式并规划自身媒体预算。
主要用途
Pathmatics monitors digital ad activity across the open web, social platforms, and mobile, attributing observed impressions to specific advertisers and estimating how much each is spending by channel and publisher. For any brand you search, it surfaces the actual creatives running, the formats and placements in use, the share split between direct and programmatic buys, and the trend of spend over time. Marketers pair this with their own data to size competitors' budgets, spot new campaigns the day they launch, and decide which publishers or creative angles are worth testing. Because it samples real ad delivery rather than self-reported figures, it works as an independent check on agency or vendor share-of-voice claims.
所在链路
It sits at the research stage, informing media and creative strategy before you plan or launch your own campaigns.
核心功能
- Estimated ad spend by advertiser, channel, and publisher
- Live gallery of competitors' running creatives and formats
- Direct vs programmatic buying mix for each brand
- Spend and impression trends over custom date ranges
- Publisher and ad-network breakdowns for media planning
适合谁用
- Brand and agency teams benchmarking competitor media spend
- Strategists hunting for winning creative angles and formats
- Analysts validating independent share-of-voice estimates
新手提示
- Treat the spend figures as directional estimates, not exact invoices — they are modeled from observed delivery.
- Filter by channel first; a brand's display strategy can look very different from its social one.
- Save competitor creatives you admire into a swipe file to brief your own design team.