创意情报
Smartly
面向社媒与数字广告的创意与投放自动化平台，基于模板和商品流批量生成多版本素材，自动测试并把预算导向赢家，覆盖 Meta、TikTok、Pinterest 等渠道。
主要用途
Smartly connects creative production to media buying so performance teams stop hand-assembling ads one at a time. Designers build flexible templates that pull copy, pricing, and imagery from product catalogs or data feeds, and the platform spins those into hundreds of localized, personalized variants automatically. From the same workspace teams launch and manage campaigns across Meta, TikTok, Pinterest, Snap, and other networks, run structured creative experiments, and let automated rules reallocate spend toward the variants and audiences that perform. Built-in reporting ties creative attributes back to results, so insights about hooks, formats, and messaging feed the next production round. The net effect is a faster, repeatable loop from asset creation through optimization, valuable for catalog-heavy advertisers and global brands managing many markets at once.
所在链路
Sits between your creative team and the ad platforms, automating asset production and the media buying that distributes them.
核心功能
- Template- and feed-driven dynamic creative generation
- Cross-channel publishing to Meta, TikTok, Pinterest, Snap and more
- Automated creative testing and budget reallocation rules
- Bulk localization and personalization at scale
- Unified creative and media reporting
适合谁用
- Catalog and ecommerce advertisers needing many creative variants
- Global teams managing campaigns across markets and channels
新手提示
- Get your product feed clean and structured first — it drives the quality of every generated variant
- Start with one channel and a single template before expanding cross-network
- Define clear naming and tagging so creative reporting can attribute wins to specific elements