创意情报
SocialPeta
全球最大移动广告情报平台，覆盖 70 个渠道的竞品广告数据，出海买量的核心调研工具
主要用途
SocialPeta is an advertising intelligence platform that monitors competitor campaigns at scale, tracking ad creatives across major channels and markets with particular depth in mobile games and apps. Teams search its creative database by advertiser, industry, format, region, and date, inspecting which creatives competitors run, how long campaigns stay live, and estimated impression activity. Analysis features surface trending creative styles, top advertisers per category, and market-level advertising patterns, useful for planning launches into new regions. Cost intelligence provides directional CPC and CPM benchmarks by country and platform. It is widely used by Chinese and cross-border app publishers researching global campaigns before committing production and media budgets.
所在链路
SocialPeta serves the research stage of creative production, shaping concepts and market entry decisions before assets are produced and campaigns launched.
核心功能
- Cross-channel ad creative database with advanced filters
- Advertiser and competitor campaign monitoring
- Trend analysis of creative styles and formats
- Market and category advertising benchmarks
- Directional cost intelligence by region and platform
适合谁用
- Mobile game and app teams researching competitor creative
- Cross-border advertisers entering unfamiliar markets
- Creative strategists building data-informed briefs
新手提示
- Long-running creatives signal what works, but copy the underlying mechanics such as hooks and structures, not the surface execution.
- Impression and cost figures are estimates, so use them to compare relative scale between competitors rather than as absolute spend numbers.
- Filter by your actual target markets, because creative conventions differ sharply between regions and a US-proven angle may fail in Japan.