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Adjust
移动营销分析与归因平台，内置防欺诈保护，支持深度链接和再营销受众构建，适合中大型 App 团队精细化归因分析。
主要用途
Adjust is a mobile measurement partner owned by AppLovin that attributes installs and in-app events to the campaigns that drove them, across the major ad networks and self-attributing platforms. Its SDK measures sessions, events, and revenue, with Datascape dashboards unifying cost, attribution, and revenue data, and raw data exports feeding internal warehouses. Fraud prevention filters fake installs and click spam in real time, while deep linking supports web-to-app and re-engagement journeys. On iOS it manages SKAdNetwork conversion values and offers modeled attribution under Apple's constraints. Pulse alerts flag metric anomalies automatically. Pricing follows attributed installs and feature tiers, with a free starter plan for smaller apps.
所在链路
Adjust occupies the analytics layer of the app stack, arbitrating attribution between ad networks and exporting trusted numbers to growth and finance teams.
核心功能
- Install and event attribution across major networks
- Datascape reporting unifying cost, revenue, and attribution
- Real-time fraud prevention and click validation
- SKAdNetwork conversion value management for iOS
- Deep linking for acquisition and re-engagement
适合谁用
- App marketers consolidating campaign measurement in one platform
- Gaming and subscription apps tracking LTV against spend
- Teams wanting raw data exports into their own warehouse
新手提示
- Being owned by AppLovin raises data governance questions for some buyers; review what data flows where if AppLovin is also a major media partner.
- Set up cost ingestion from every network early, because ROAS reporting is only as complete as the spend data you connect.
- Attribution windows and re-attribution settings materially change reported numbers, so document your choices and keep them stable across comparisons.