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Tenjin
面向移动增长团队的轻量归因与 ROAS 分析平台，对中小团队价格友好，内置 SKAdNetwork 和隐私安全框架支持。
主要用途
Tenjin is a cost-conscious mobile measurement and analytics stack built for app and game studios that want serious acquisition and monetization insight without an enterprise price tag. It ingests install attribution signals, automatically pulls ad spend from dozens of ad networks, and joins that cost data to in-app events and ad revenue so teams can see true return on ad spend by campaign, country, and creative. A data vault feature streams raw, granular records into your own warehouse for custom modeling. Tenjin also handles SKAdNetwork and aggregated privacy measurement on iOS, making it a practical choice for hyper-casual and indie studios running high-volume, low-margin user acquisition where every cost-per-install decision compounds.
所在链路
Tenjin sits at the measurement layer of mobile UA, joining ad spend to install and revenue data so acquisition teams can judge profitability before scaling spend.
核心功能
- Install attribution across major ad networks with deep-link support
- Automated ad spend aggregation from dozens of acquisition partners
- Ad revenue attribution tied to monetization SDKs for true ROAS
- SKAdNetwork and aggregated measurement for iOS privacy compliance
- DataVault raw-data exports into your own cloud warehouse
- Cohort and LTV reporting by campaign, geo, and creative
适合谁用
- Hyper-casual and indie game studios watching cost-per-install closely
- Small to midsize app teams needing ROAS without enterprise tooling
- Growth teams that want raw data piped into their own warehouse
新手提示
- Get your monetization SDK revenue feed connected early; ROAS numbers are only meaningful once ad revenue is flowing in alongside spend.
- Map your in-app events deliberately before launch, because retroactively fixing event definitions leaves gaps in historical cohorts.
- On iOS, treat SKAdNetwork conversion values as aggregated and delayed; do not expect the same granularity you get from Android attribution.