零售媒体
Kroger Precision Marketing
美国最大超市 Kroger 的精准营销平台，利用会员购物数据实现精准消费品广告定向
主要用途
Kroger Precision Marketing is the retail media arm of Kroger, letting brands reach shoppers using purchase data from one of the largest grocery businesses in the United States. Advertisers can run on-site sponsored product placements across Kroger's digital storefront and extend campaigns off-site to social and programmatic channels, all targeted and measured against real first-party transaction data. Because targeting and closed-loop sales measurement are tied to actual store and online purchases, it is especially valuable for consumer packaged goods brands wanting to influence grocery decisions and prove incremental sales. Campaigns are managed through its self-service and managed-service options depending on spend and complexity.
所在链路
Kroger Precision Marketing sits in the retail media layer, turning Kroger's shopper data into targeted on-site and off-site campaigns with sales measurement.
核心功能
- On-site sponsored product placements in Kroger's storefront
- Off-site extension to social and programmatic channels
- Targeting built on first-party grocery purchase data
- Closed-loop measurement against real sales
- Self-service and managed-service campaign options
适合谁用
- CPG brands sold through Kroger banners
- Advertisers needing sales-based campaign measurement
- Teams wanting on-site and off-site grocery reach
新手提示
- Confirm your products are carried in Kroger banners first, since the platform's value is reaching that specific shopper base.
- Plan campaigns around the closed-loop sales reporting, which is the main reason brands choose retail media over generic display.
- Choose self-service versus managed service based on your spend level and internal capacity to run and optimize campaigns.