SEO
Google Search Console
Google 官方工具，查看哪些关键词为网站带来流量、页面排名位置和收录情况。
主要用途
Google Search Console reports how Google itself sees and serves your site, which makes it the only non-estimated source of organic search data. The Performance report shows real queries, clicks, impressions, average position, and click-through rates, filterable by page, country, and device, with sixteen months of history. Index coverage explains which pages are indexed and why others are excluded. URL Inspection checks any page's crawl, index, and mobile status on demand and can request indexing. It also reports Core Web Vitals from field data, structured data validity, manual actions, and security issues, and notifies owners when problems appear. Sitemap submission and removal tools round out direct communication with Google's crawler.
所在链路
Search Console is the analytics layer for organic search, verifying with Google's own data what research tools estimated and technical audits predicted.
核心功能
- Real query, click, impression, and position data from Google
- Index coverage reporting with exclusion reasons
- URL Inspection with live testing and index requests
- Core Web Vitals and structured data reports
- Manual action and security issue notifications
适合谁用
- Every site owner; it is free and has no substitute for index data
- SEO teams monitoring real query performance and indexation
- Developers validating fixes, migrations, and structured data
新手提示
- Verify your site and submit a sitemap on day one; data starts accumulating only after verification, and history cannot be backfilled.
- Average position is an average across all impressions, so a position of 8 may mean rank 1 for some queries and rank 30 for others.
- Not every unindexed page is a problem; read the specific exclusion reason before treating coverage reports as error lists.