App 用户获取
Aarki
移动程序化 DSP，结合机器学习竞价与自有创意制作，为 App 拉新和再营销优化安装与应用内事件。
主要用途
Aarki runs paid app-install and retargeting campaigns through a self-managed mobile DSP layered on top of open programmatic exchanges. Advertisers set a target event — install, trial start, subscription, or purchase — and Aarki's bidding models predict per-impression value and adjust bids in real time across millions of available placements. A built-in creative studio produces playable ads, end cards, and short video that the system A/B tests and refreshes as performance decays. On iOS it works within SKAdNetwork conversion windows and reconciles results against MMP data, giving UA teams a single managed channel for scaling installs while controlling cost per action.
所在链路
Sits in the paid UA mix alongside self-attributing networks as a programmatic DSP channel for incremental install and retention volume.
核心功能
- Machine-learning bid models scoring billions of daily impressions
- In-house playable, video, and banner creative production
- Retargeting and re-engagement for lapsed app users
- SKAdNetwork-compatible measurement and conversion modeling
- MMP postback integration for downstream event optimization
- Managed-service and transparency reporting options
适合谁用
- App marketers scaling installs beyond self-attributing networks
- Teams wanting creative and media managed in one place
- Re-engaging dormant users with programmatic retargeting
新手提示
- Define one primary downstream event before launch so bidding optimizes toward real value, not just cheap installs.
- Give the creative team source assets early — playables and video usually outperform static banners for installs.
- Compare Aarki's reported conversions against your MMP and SKAN dashboards to keep attribution honest.