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Bidease
面向 App 营销的程序化移动 DSP，结合机器学习竞价与自动化素材，专注买量与再营销并优化深层应用内事件。
主要用途
Bidease operates as a self-serve and managed programmatic DSP that buys mobile inventory through real-time bidding on the open exchanges rather than relying solely on closed ad networks. Marketers set campaign goals around installs or post-install events, and the platform's machine-learning models predict user value and adjust bids on each impression to hit cost-per-action targets. A built-in creative studio generates and rotates playable, video, and banner formats, while deep-funnel optimization ties spend to revenue and retention signals. Bidease integrates with mobile measurement partners for attribution, supports SKAdNetwork and privacy-preserving measurement on iOS, and runs both acquisition and retargeting campaigns. It fits performance app teams that want exchange-level reach, transparency, and creative iteration outside the walled gardens.
所在链路
Bidease sits at the launch and optimization stage of mobile UA, complementing self-attributing networks with open-exchange programmatic buying measured through your MMP.
核心功能
- Real-time bidding across mobile open exchanges and SSPs
- Machine-learning bid models optimizing toward in-app events
- Built-in creative studio for playable, video, and banner ads
- Deep-funnel optimization tied to revenue and retention
- MMP integrations plus SKAdNetwork and privacy-safe measurement
- Separate user acquisition and retargeting campaign types
适合谁用
- Performance app teams seeking programmatic reach beyond ad networks
- UA managers optimizing toward post-install events and ROAS
- Apps that need ongoing creative testing at exchange scale
新手提示
- Connect your mobile measurement partner first; Bidease optimizes on the post-install events it receives back via postbacks.
- Expect a learning period while the bidding models gather conversions, so avoid changing targets daily early in a campaign.
- On iOS, plan for SKAdNetwork limits and aggregated data rather than user-level reporting when judging results.