App 用户获取
Branch
移动深度链接和归因平台，专长 Deferred Deep Link 和跨渠道用户旅程追踪，Web 到 App 转化场景必备。
主要用途
Branch is the deep linking layer that makes a link behave the same whether it opens a website, the app store, or a specific screen inside an already installed app. Its core strength is deferred deep linking that survives the install gap, so a user who taps a link, downloads the app, and opens it lands exactly where they intended. On top of routing, Branch attributes the resulting installs and events across paid media, email, SMS, QR codes, and owned channels, and its Journeys product shows smart banners that convert web visitors into app users. Engineering teams adopt it because the linking infrastructure rarely breaks, while marketers value cross-channel attribution from the same SDK. Pricing is freemium and scales with monthly active users and add-on products.
所在链路
Branch sits between your channels and your app, handling link routing and feeding attribution back into acquisition and lifecycle campaigns.
核心功能
- Deferred deep linking that survives the install gap
- Universal links and routing across web, app store, and app
- Cross-channel install and event attribution
- Journeys smart banners for web-to-app conversion
- Fraud controls and paid-media partner integrations
适合谁用
- Apps with heavy web-to-app or cross-platform user journeys
- Teams that need deep linking reliability as table stakes
- Marketers attributing owned channels like email, SMS, and QR
新手提示
- Implement universal links and the SDK together; a misconfigured domain association is the most common reason deep links silently fall back to the store.
- Test deferred deep links on a clean device with the app uninstalled, because behavior differs from a simple already-installed tap.
- Decide early whether Branch or a separate MMP is your source of truth, so partner postbacks and reporting do not double count.