App 用户获取
InMobi
InMobi 是全球性移动广告平台，提供需求方购买、广告交易市场和富媒体创意格式，帮助 App 营销者投放用户获取与再互动广告，通过程序化购买触达庞大的应用内流量。
主要用途
InMobi is a mobile advertising platform that lets app marketers buy in-app inventory at scale for user acquisition and re-engagement. Through its demand-side solution and exchange, advertisers reach audiences across a large base of mobile publishers, using targeting, programmatic bidding, and interactive creative formats like interstitials, native units, and video. Because InMobi also operates monetization and audience products, buyers can tap supply that does not always flow through the largest self-serve networks, which is useful when teams want incremental reach or different inventory mixes. Campaigns are typically optimized toward installs and post-install events, with measurement handled through mobile measurement partners. It suits performance marketers and brands that need scaled, programmatically accessible mobile inventory beyond the dominant ad networks.
所在链路
InMobi sits at the launch stage of mobile UA as a demand and supply source for buying in-app inventory programmatically.
核心功能
- Demand-side buying across a large mobile publisher base
- Mobile ad exchange for programmatic in-app inventory
- Rich-media and video creative formats including interstitials
- Audience targeting and re-engagement campaign support
- Install and post-install optimization via measurement partners
适合谁用
- Performance marketers seeking incremental in-app reach
- Brands running scaled mobile awareness and UA campaigns
- Teams diversifying supply beyond the largest ad networks
新手提示
- Connect a mobile measurement partner first so installs and post-install events attribute correctly before scaling spend.
- Test creative formats separately, since interstitial, native, and video units perform very differently by app category.
- Watch for invalid or low-quality traffic and validate results against your MMP rather than dashboard numbers alone.