App 用户获取
Kochava
独立移动测量合作伙伴（MMP），提供 App 安装归因、受众管理和欺诈防护，以数据灵活性和隐私合规见长。
主要用途
Kochava is an independent mobile measurement partner that leans into data flexibility rather than one opinionated workflow. Its Marketers Operating System attributes installs and downstream events across apps, websites, and connected television, exposing raw data feeds, server-side integrations, and identity resolution for teams that want to own and reshape their measurement. Free App Analytics covers smaller apps, while enterprise tiers add fraud abatement, audience syndication, privacy controls, and custom postbacks for hundreds of partners. Kochava is most useful when complex integrations, granular data access, and strict privacy or compliance requirements matter more than a simplified default setup, and when a team has the engineering capacity to configure and validate that flexibility. Pricing is freemium and scales with attributed volume.
所在链路
Kochava sits at the measurement layer, ingesting partner signals and exposing flexible attribution data to campaigns, BI, and clean rooms.
核心功能
- Cross-device attribution across mobile, web, and connected TV
- Raw data feeds and server-side postbacks
- Identity resolution and audience syndication
- Fraud abatement and traffic verification
- Free App Analytics tier for smaller apps
适合谁用
- Advertisers that want an independent, data-flexible MMP
- Teams with CTV or cross-device measurement needs
- Organizations with strict privacy or custom reporting requirements
新手提示
- Budget engineering time for setup; Kochava's flexibility means more configuration than a turnkey MMP, and unconfigured feeds produce noisy data.
- Map your event and revenue schema before going live so raw data exports stay consistent for finance and BI.
- Validate fraud and attribution rules against a known campaign before trusting Kochava as a billing source of truth.