App 用户获取
Liftoff
以性能广告为核心的移动 UA 平台，利用机器学习优化安装成本和 ROAS，专注获取高 LTV 用户。
主要用途
Liftoff is a mobile-focused growth platform that buys app install and re-engagement traffic programmatically across exchanges and SDK networks. Advertisers set a target cost per install or per action, and Liftoff's machine-learning bidder optimizes creative and bids in real time to acquire users likely to convert or retain. Following its merger with Vungle and acquisitions like AdColony, the platform also spans monetization, ad mediation, and creative tooling, but its core remains performance user acquisition for mobile apps and games. It integrates with mobile measurement partners so post-install events feed back into bidding, making it a fit for teams scaling UA beyond the major self-serve channels.
所在链路
Liftoff operates at the launch and growth stage of mobile UA, buying in-app install traffic programmatically alongside the major self-serve channels.
核心功能
- Programmatic bidding for app installs and re-engagement
- Machine-learning optimization toward CPI or post-install events
- Creative production and testing for mobile formats
- MMP integrations feeding conversion data back into bidding
- Access to in-app supply across exchanges and SDK networks
适合谁用
- Mobile app and game teams scaling user acquisition
- Advertisers diversifying spend beyond Meta and Google
- Performance marketers optimizing to post-install ROAS
新手提示
- Connect a mobile measurement partner before launching so the bidder can optimize on real install and retention events.
- Give campaigns enough budget and time to exit the learning phase before judging cost per install.
- Supply fresh creative regularly, because mobile ad fatigue sets in fast and directly raises acquisition costs.