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Mintegral
汇量科技旗下程序化广告平台，覆盖全球 App 流量，以视频和可玩广告见长，中国出海开发者常用平台。
主要用途
Mintegral is a programmatic mobile advertising and monetization network operated by Mobvista, focused on user acquisition and yield for app and game developers. Publishers integrate its SDK to monetize rewarded, interstitial, native, and banner inventory with global demand and in-app bidding, while advertisers run performance campaigns optimized toward installs and in-app events. Mintegral is known for interactive and playable creative built in its Mindworks studio, which lifts engagement and conversion on game inventory. The platform provides real-time reporting on eCPM, fill, and ROAS, plus transparency and brand-safety controls, making it a common diversification network in mediation stacks targeting Asia and worldwide audiences.
所在链路
Sits in the app-monetization and user-acquisition layer as a programmatic network within mediation stacks.
核心功能
- Rewarded, interstitial, native, and banner inventory support
- In-app bidding and waterfall integration across mediation tools
- Performance UA campaigns optimized for installs and events
- Playable and interactive creatives from the Mindworks studio
- Real-time eCPM, fill rate, and ROAS reporting
- Brand-safety and transparency controls for publishers
适合谁用
- Game publishers monetizing rewarded and playable inventory
- UA teams scaling installs with strong reach in Asia
新手提示
- Enable in-app bidding to let Mintegral compete fairly against other networks
- Lean on playable creatives for game titles to improve conversion
- Watch regional fill differences and adjust floors per geo