App 用户获取
Pangle
字节跳动旗下海外广告网络（穿山甲海外版），覆盖 TikTok 以外第三方 App 流量，亚太和东南亚效果优秀。
主要用途
Pangle is ByteDance's global advertising and monetization network for mobile apps, the same demand engine behind much of TikTok for Business' programmatic supply. App developers integrate the Pangle SDK to fill rewarded video, interstitial, native, and banner placements with demand sourced from global advertisers, while supporting in-app bidding through major mediation platforms. For advertisers, Pangle extends TikTok-style performance campaigns into a wide network of third-party apps and games. Its creative formats lean on playables and immersive video, and reporting covers fill rate, eCPM, and revenue so publishers can tune waterfall and bidding setups to maximize yield without sacrificing user experience.
所在链路
Sits in the app-monetization and demand layer as a global ad network alongside other mediated networks.
核心功能
- Rewarded video, interstitial, native, and banner ad formats
- In-app bidding support across major mediation platforms
- Global advertiser demand tied to the TikTok ecosystem
- Playable and immersive video creatives for higher engagement
- Fill rate, eCPM, and revenue reporting dashboards
- Lightweight SDK with documented integration guides
适合谁用
- App and game publishers seeking high-eCPM video demand
- Developers diversifying mediation beyond the usual networks
新手提示
- Add Pangle as a bidding network in your mediation platform rather than a fixed waterfall line
- Start with rewarded video, which typically delivers the strongest eCPM
- Complete data and privacy settings so ads serve correctly across regions