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Remerge
专注 App 重定向与再互动的移动 DSP，Remerge 程序化购买应用内库存，召回流失用户、提升复购与 LTV，配合 MMP 与增量实验衡量真实效果，并兼容 iOS SKAdNetwork 与 ATT 隐私限制。
主要用途
Remerge is a demand-side platform built specifically for mobile app retargeting and re-engagement rather than broad user acquisition. It buys programmatic in-app advertising across exchanges to reach existing users who installed but went quiet, encouraging them to return, complete purchases, or resubscribe. Campaigns plug into mobile measurement partners such as AppsFlyer and Adjust, and Remerge leans on incrementality testing with holdout groups to prove it is driving additional revenue rather than taking credit for organic returns. On iOS it operates within SKAdNetwork and the contextual constraints introduced by App Tracking Transparency. Gaming, e-commerce, and on-demand apps with large dormant audiences are its core users.
所在链路
Remerge sits downstream of user acquisition in the app-growth funnel, buying programmatic in-app media to re-engage users your MMP already knows.
核心功能
- Programmatic app retargeting across in-app exchange inventory
- Re-engagement campaigns to win back lapsed and dormant users
- Incrementality measurement with holdout groups, not last-touch only
- Integrations with AppsFlyer, Adjust, and other MMPs
- SKAdNetwork and ATT-compliant targeting on iOS
适合谁用
- Gaming and e-commerce apps with large dormant user bases
- UA teams that have exhausted easy acquisition and need retention lift
- Marketers who want incremental, not last-touch, retargeting
新手提示
- Run a clean holdout from day one — retargeting numbers look great on last-touch, so incrementality testing is the only honest read on value.
- It needs scale to work; very small or brand-new apps usually lack the dormant-user volume that makes re-engagement economical.
- Coordinate suppression lists with your UA campaigns so you are not paying to retarget users another channel is already converting.