App 用户获取
Smadex
Entravision 旗下程序化移动 DSP，强调透明度与隐私友好定向，支持自助或托管的 App 拉新与再营销。
主要用途
Smadex gives app marketers a programmatic buying console that connects directly to open mobile exchanges for install and re-engagement campaigns. Buyers can run it self-serve or managed, set CPA or ROAS goals, and let predictive models bid on impressions while contextual and first-party signals stand in for shrinking device-ID coverage. The platform stresses transparency: campaigns expose bid-, app-, and supply-level data so teams can see exactly which inventory drove results and prune waste. Built-in fraud detection and SKAdNetwork support help keep iOS measurement clean, and its in-housing orientation appeals to advertisers moving UA spend off black-box networks into a channel they control.
所在链路
Acts as a transparent programmatic UA and retargeting channel for teams that want exchange-level control beyond managed ad networks.
核心功能
- Self-serve or managed programmatic console for app campaigns
- Predictive CPA/ROAS bidding across open exchanges
- Privacy-resilient contextual and first-party targeting
- Supply-, app-, and bid-level transparency reporting
- Integrated traffic-quality and fraud filtering
- SKAdNetwork and MMP measurement compatibility
适合谁用
- Performance teams in-housing programmatic UA
- Advertisers wanting supply-level transparency and control
- Privacy-conscious targeting without heavy IDFA reliance
新手提示
- Start in managed mode if you are new to bid-level levers, then graduate to self-serve as you learn the controls.
- Use the supply-level reports weekly to blocklist low-quality apps and concentrate spend on converting inventory.
- Set realistic SKAN conversion-value schemas so iOS optimization has signal to learn from.